Case Study: MCS Web Site Redesign
MCS (Mueller Computer Service) sells and implements Enterprise Resource
Planning (ERP) and Customer Relationship Management (CRM) software solutions
to small and medium-sized manufacturing companies.
MCS had a site in place, but it was more of a domain "holding" screen,
than a functional, useful website.
Some key issues with the previous design were:
- The contact information was placed at the bottom of
the screen and not readily found.
- The links drove visitors out of
the site. Once out,
they may not return.
- There were no meta tags within the code, rendering
the site virtually invisible to search engines.
- The look and feel of the design was amateurish and
didn't properly brand and position the company.