Case Study: MCS Web Site Redesign

MCS (Mueller Computer Service) sells and implements Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software solutions to small and medium-sized manufacturing companies.

MCS had a site in place, but it was more of a domain "holding" screen, than a functional, useful website.

Some key issues with the previous design were:

• The contact information was placed at the bottom of the screen and not readily found.
  
  
• The links drove visitors out of
  the site. Once out, they may not return.
  
  
• There were no meta tags within the code, rendering the site virtually invisible to search engines.
  
  
• The look and feel of the design was amateurish and didn't properly brand and position the company.

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