Case Study: MCS Web Site Redesign

In researching competitive companies, I found there are a load of ERP and CRM providers servicing small, large and monolithic companies. We needed to find some differentiating factors.

The first would be the look and feel of the site. I needed to design something that was memorable and truly stood out against the competition.

Beyond design, the major element that differentiates MCS is its president, Wendell Mueller and his implementation process. To support this, Mueller had several videos made which explained the value, features and benefits of MCS' software solutions. These made a perfect addition to the site.

With my research in hand, we identified the project goals as:

• Develop an informational site redesign that drives the audience to contact MCS.
  
  
• Develop graphics and a navigation scheme that easily directs visitors to the videos.
  
  
• Provide general product information, features and benefits — enough to provide a background and whet the visitors' appetites for more information.
  
  
• Design the "look & feel" of the site to be professional, yet energetic, approachable and friendly.
  
  
• Create visuals and content that encourage the audience to take action.